b'Strategy1Outreach CampaignCreate a culture of conservationIn collaboration with the Ottawa County Department of Public Health, informative and educational materials and messaging are being developed for distribution across the County to the general public and select stakeholder groups.Outreach includes multimedia advertising campaigns, as well as the distribution of printed materials by various, committed partners.Water-related marketing materials, branded with the campaign logo, are also being given out with the intent of raising awareness.Future outreach strategies may benet from the hiring of a professional marketing agency.Current Partners17print plan.13.indd 17 2/19/2020 12:13:51 PM'